Raising customer disservice to the level of absolute clarity of intent, Bob's Grill joined the fray by throwing caution to the wind. "I used to want to help people, give them a reason to leave home and go out, you know?" said owner Bob Motley. "But in time, with the general apathetic response I received, I changed my tack and posted the new sign. Now I'm busier than ever!" At the time of our visit, the parking lot was full with a long line of customers snaking out onto the Interstate. Something to be said for knowing one's audience.
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